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How to run competitor analysis for a digital brand.

Who else is swimming in your pond?

 

If any of y’all did a marketing/business degree you’ll remember the words ‘COMPETITOR ANALYSIS’ being drummed into you, like they held all the secrets to curing cancer, crossing the universe and eternal human life.  Really. Successful. …

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Social media for businesses that don’t have time to social media.

Otherwise known as less busy-ness, more business.

If I had a dollar for every time I heard a rendition of ‘Woe Is Me, I’m Too Busy Running My Business To Do Social Media As Well‘ (usually the extended disco remix …

How to tackle influencer marketing.

Spoiler alert: the game has changed.

 

I’m gonna go out on a limb here and suggest that if you’re a marketer, and you’re working and living in 2018, you have at some stage engaged in influencer marketing.

Welcome to a world where …

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Is digital marketing making us all lazy?

Gather round, designers.  It’s time for a story.

 

A strange thing happened to me, right before I headed off on vacay last month: my hairdressing salon called me.
(Not the strange part, you guys, stay with me here and don’t you very dare give me any …